From the Disney Parks Blog and written by: Javier Soto
Most airports have an undeniable energy- and at Orlando International Airport, that energy is about to grow sky-high! This month, Florida’s busiest airport will open its state-of-the-art, 1.8 million square foot terminal C and a new Walt Disney World Store will be right in the middle of the excitement. Expected to open Sept. 19, the store will bring even more Disney magic to the airport, giving travelers a convenient spot to buy commemorative souvenirs, including items that celebrate the 50th anniversary of Walt Disney World. But before the store opens, our cast members are working their magic to prepare for our guests.
Since airport travelers can get a little distracted with all the sights, Design Director Steve Carsella set out to find a way to make travelers stop and notice the magic of Disney with a stunning 3D display that covers the front of the Walt Disney World Store.
“This challenge combined with the beautiful
backdrop of this store and the massive digital real estate was inspiring. This
is now a magical place, not merely screens, where the possibilities are
Also outside the store, guests can experience their first Instagramable Disney moment of their vacation, complete with a sculpted character and castle imagery. Inside, guests will instantly feel the Disney magic, made possible with a sprinkle of pixie dust from our cast.
David Soliman and his WDW Merchandise Presentation team were the creative drivers of the visual elements around the store.
“This location is different in many ways, there are so many gorgeous details to take note- from the LED wallpaper and a sculpted castle to the oversized park icons placed on the ceiling in the center atrium.”
There are still finishing touches being placed in the Walt Disney World Store and the team is setting the curated collection of merchandise before we welcome our guests to experience it. Stay tuned to the Disney Parks Blog for more information as we look forward to the grand opening of the store later this month.
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