The Walt Disney Company is in the process of creating a dedicated team to explore artificial intelligence (AI). Per the job listing, it seems the company is looking to use the AI to take over tasks that once belonged to human employees.

Per a new report by Collider, Disney has created 11 jobs focused on A.I. and machine learning, all of which are indicating a desire to expand its use of AI across divisions of the company such as studios, theme parks, and advertising.

The 11 jobs are looking to encompass Walt Disney Studios, Walt Disney Imagineering, Disney’s theme parks, television ventures and advertising. As it pertains to advertising, per the job posting, the company is looking for the ability to craft an AI-powered system termed “next-generation.”

It goes without saying that it is an interesting coincidence Disney is looking to expand the company into AI as it struggles due to the SAG-AFTRA writer’s strike.

As we recently shared, due to the SAG-AFTRA writer’s strike, the company has recently put many of its TV and movie productions on hold. This includes TV and films across the company’s many major media companies, including Star Wars, Marvel Studios, Pixar, and more.

The company also saw the push back of many of its film release dates over the next few years, including its “Avatar” franchise films, which will now see their releases being pushed back even farther.

Recently, the company came under fire for debuting their Disney+ limited series “Secret Invasion” as the show’s opening titles were created using generative AI. By doing this the company has already been able to utilize AI as a means to take jobs away from creatives.

What are your thoughts of the Walt Disney Company pursuing artificial intelligence as a means to potentially replace jobs of humans? Let us know in the comments! 

Sean Sposato
The Main Street Mouse