From our friend Steven Miller (Merchandise Communications Manager) at the Disney Parks Blog
With our summer-long celebration of Disney’s “Frozen” at Disney’s Hollywood Studios starting on Saturday, July 5, I wanted to give you a first look inside Wandering Oaken’s Trading Post & Frozen Funland. Located in Soundstage One between Toy Story Midway Mania and the Studio Backlot Tour, Oaken and his cousins have created a cold-weather wonderland filled with a frozen pond for ice skating demonstrations, photo opportunities, play areas, food and beverage kiosks, and a merchandise shop.
Upon entering Soundstage One, guests pass by the trading post front porch on the way to the frozen pond and the merchandise location. My first stop was the ice skating rink located in the same space recently occupied by Darth’s Mall during Star Wars Weekends 2014. Surrounded by snow-covered trees, I couldn’t believe my eyes when I saw the pond – it’s summer in Florida and I was staring at ice! I haven’t been skating since I lived in Ohio many years ago, so I can’t wait to go.
My next stop was the trading post, which is located in the front area of Soundstage One. This location will be home to a large assortment of “Frozen” merchandise. I found dolls, toys, plush, apparel, consumables, pins and much more. The assortment will evolve throughout the summer as additional items arrive at Disney Parks, like the recently discussed Olaf merchandise I shared in this article.
We will be releasing a new D-Tech on Demand cases for iPhone 4/4S and iPhone 5/5S on Saturday at Disney’s Hollywood Studios. This artwork will also be added to the D-Tech on Demand boutique inside the recently opened Marketplace Co-Op in Downtown Disney Marketplace. The Marketplace Co-Op location will have a few designs not found anywhere else, while the “Frozen Summer Fun” design will only be found at Disney’s Hollywood Studios.
Coming next week, we will release three open edition, retail MagicBands at Disney’s Hollywood Studios with pre-printed images of Elsa, Anna and Olaf. As with all retail MagicBand purchases, guests must present one of the following for the MagicBand to be linked to at the time of purchase: valid theme park admission, Memory Maker card or another MagicBand. These items will not be available for purchase online or via Merchandise Guest Services.