This partnership with Coca-Cola offers fans a new way to engage with limited-edition items, entertaining creative content, and an interactive augmented reality experience.

Disneyland Resort just launched their 70th Celebration, and this partnership highlights the 70-year bond between Disney and Coca-Cola that started when Disneyland park opened in 1955.

While it all started at The Happiest Place on Earth, guests today can enjoy Coca-Cola products at various Disney destinations around the globe and will now have a fresh way to engage with these Star Wars–themed beverages for a limited time.

The foundation of this campaign is new creative content across TV, digital platforms and physical activations that is set in a movie theater – which has long been a location for fans to experience the magic and memories of both Coca-Cola and Star Wars. Another key component is the exclusive Coca-Cola pack designs featuring iconic Star Wars imagery.

In total, there will be 30 specialty cans and bottles available for purchase: 27 in select markets around the world and three only available at Disneyland Resort and Walt Disney World Resort.  

Fans will be sent on an intergalactic journey to collect their favorite Star Wars icons, with product showcasing a variety of characters and scenes, including:

Coca-Cola products are the perfect pick-me-up for any park day, and there will even be three special designs available for a limited time only at Walt Disney World and Disneyland Resort as an extra touch of magic for guests: The Mandalorian and Grogu, First Order Stormtrooper and Chewbacca.

With so many characters from across the saga, there’s something for every fan – no matter what side you’re on.

But it’s not just about collecting, it’s also about connecting. Fans can scan Coca-Cola cans and bottles or street advertisements to unlock an immersive digital AR experience, allowing you to learn about the product designs up close. You can also record your own message of hope, inspiration or encouragement, just like a Jedi transmission (or Sith, Trooper, Pilot or Twi’lek!), that will be transformed into a hologram-style video to share with your community.

At its core, “Coca-Cola x Star Wars: Refresh Your Galaxy” is a tribute to the content and characters we love, the impact of fandom and the endless possibilities for connection thanks to innovative technologies.

“A cornerstone of Disney’s collaboration with Coca-Cola continues to be creating campaigns in honor of fans,” said Mindy Hamilton, Senior Vice President of Global Marketing Partnerships at The Walt Disney Company. “Star Wars is a powerful cultural force around the world, with millions of fans across generations who carry these stories off the screen and into their lives. This custom campaign is for them and inspired by them.”

“For generations, Coca-Cola and Disney have shared a commitment to creating moments of joy and human connection,” said Islam ElDessouky, Global Vice President Creative Strategy & Content at Coca-Cola. “This collaboration is about more than just bringing together two iconic brands – it’s about celebrating the power of Star Wars fandom, shared passions, and the strength of community when we lift each other up.”

So, grab your droid, gather your crew, and prepare to embark on a thrilling Star Wars adventure. The collectible Coca-Cola designs will pop up starting in July across North America, Latin America, Europe, Japan and Asia South Pacific, and don’t forget about the options only available in our galaxy’s most magical destinations!

May the Force, and the flavor, be with you.

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