The Walt Disney Company is raising prices on more than just its theme park admissions. It seems it is also planning to increase the cost of its ad-free options for Disney+ and Hulu.
On Thursday, the company increased the monthly cost of its ad-free Disney+ and Hulu standalone subscriptions by $3. Disney+ is increasing from $10.99 to $13.99 and Hulu will increase from $14.99 to $17.99, according to pricing information on their help center websites.
Disney first told investors in August of the price increase and told subscribers it would adjust various streaming prices in October.
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Disney said it would not alter what it charged for its standalone ad-supported plans, leaving them at $7.99.
“Maintaining access to our content for as broad an audience as possible is top of mind for us, which is why pricing for our standalone ad-supported Disney+ and Hulu offerings will remain unchanged,” Iger said during the company’s quarterly earnings call in August.
“We believe in the future of advertising on our streaming platforms, both Disney+ and Hulu,” he said. “And we’re obviously trying with our pricing strategy to migrate more subs to the advertiser-supported tier. It should also be noted… that a substantial amount of new subscribers to Disney+ are signing up for the ad-supported tier, which suggests that the pricing is working for us in that regard.”
The company reported a combined subscriber count of 146.1 million for Disney+ and Disney+ Hotstar as of July. For Hulu, some 48.3 million were subscribed to it.
The Wall Street Journal also reported a hike could potentially be in the works for Netflix’s own ad-free tier.
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