During last week’s earnings call for The Walt Disney Company, CEO Bob Iger revealed the company is actively exploring account sharing within their streaming services and looking to implement policy later this year to curb it.

“We already have the technical capability to monitor much of this,” Iger said Wednesday. “I’m not going to give a specific number, except to say that it is significant.”

During the call, Iger said the company is looking to enforce the policy later this year. However, they don’t believe the company will see the effects of the change until sometime next year. The move comes following Netflix who implemented a similar policy earlier this year.

As part of Netflix’s policy change, the company created a new program that allows users to pay additional for more than one household utilizing the service. As of yet, it is not known what Disney will do to crack down on the password sharing or if the company will have a similar offering as Netflix.

Currently, Disney has three streaming services under The Walt Disney Company umbrella. This includes Disney+, Hulu, and ESPN+. The three services are available for purchase under a bundle subscription offering for a cheaper price. Although, the company recently admitted it would be offering a “one app experience” in the U.S., moving Hulu content into Disney+.

The revelation of Disney’s policy change regarding password sharing comes with the news the company is also looking to raise prices on almost all of its streaming services. Ad-free Disney+ will cost $13.99 a month, a 27% bump. The price of Hulu without ads is increasing to $17.99 a month, a 20% hike. The ad-supported options of Hulu and Disney+ will see prices stay the same.

What are your thoughts on Disney cracking down on Disney+ password sharing for its users? Let us know in the comments! 

Sean Sposato
The Main Street Mouse