AD-SUPPORTED DISNEY+ PLAN NOW AVAILABLE IN THE U.S. WITH MORE THAN 100 ADVERTISERS ACROSS ALL MAJOR CATEGORIES AT LAUNCH


Today, Disney+ made its highly-anticipated, ad-supported subscription offering available in the U.S., with more than 100 advertisers across all major categories at launch. New subscription plans with ads across the Disney Bundle and Hulu + Live TV are also now available, delivering viewers more options to choose a plan that best serves their needs to stream their favorite content.

“Today’s launch marks a milestone moment for Disney+ and puts consumer choice at the forefront,” said Michael Paull, president, Direct to Consumer. “With these new ad-supported offerings, we’re able to deliver greater flexibility for consumers to enjoy the full breadth and depth of incredible storytelling from The Walt Disney Company.”

“Today we welcome Disney+ with ads to the largest, most diverse and impactful portfolio in the industry,” said Rita Ferro, president, Disney Advertising. “We are committed to connecting our clients to the best storytelling in the world while delivering innovation and viewer-first experiences in streaming now and in the future.”

At launch, Disney+ Basic subscribers will enjoy the full content catalog and key product features that are also offered on a Disney+ Premium plan. This includes:

  • Exclusive Originals & Library Content – an ever-growing collection of thousands of titles across films, documentaries, series, and shorts, plus unprecedented access to Disney’s long history of incredible film and television entertainment
  • Profiles – create up to seven profiles per account, with the ability to set profile PINs and content ratings by profile through Parental Controls
  • Concurrent Viewing – stream on up to four supported devices simultaneously
  • High-Quality Video Formats – including, where supported, 4K Ultra HD, Dolby Vision, Full HD, HDR10, and Expanded Aspect Ratio with IMAX Enhanced

Existing Disney+ subscribers have the option to switch to the Basic plan for $7.99/month. Those that choose to remain a Premium subscriber for $10.99/month or $109.99/year require no further action. The new slate of ad-supported plans now available in the U.S. are as follows:

 

Plan Subscription(s) Price
Disney+ Basic Disney+ $7.99/month
Disney Bundle Duo Basic Disney+ (With Ads), Hulu (With Ads) $9.99/month
Disney Bundle Trio Basic Disney+ (With Ads), Hulu (With Ads), ESPN+ (With Ads) $12.99/month
Hulu (With Ads) + Live TV Hulu (With Ads) + Live TV, plus access to Disney+ (With Ads) and ESPN+ (With Ads) $69.99/month

The launch of Disney+ Basic pairs the world’s most beloved stories, characters and brands with the most advanced proprietary advertising technology and audience-based capabilities. The combination delivers sophisticated, globally-scalable advertising that offers choice and value for both consumers and advertisers.

Disney+ Basic launches with an unrivaled roster of blue chip brand advertisers and from all major agency holding companies including Dentsu, Havas, Horizon, IPG,  Omnicom Group, Publicis, RPA, Stagwell and WPP, representing over a dozen categories including (retail, apparel, autos, financial services, restaurants, technology, telcom, CPG, travel) with hundreds of creatives that will deliver the volume and variety needed to create a great experience for brands and consumers.

Subscriptions to Disney+ Basic are intended only for use in the U.S. and in countries where an ad-supported subscription is available. Disney+ Basic subscribers will not have access to Premium features like Downloads or GroupWatch and SharePlay, as well as Dolby Atmos at launch.

Michele
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Michele

Michele Atwood is the Owner/Editor of The Main Street Mouse and it’s subsidiaries and author of the books “Moving to Main Street U.S.A.” “How Many Sleeps Till Disney?” and “How Many Sleeps Till Disneyland?” Michele also contributes Disney news to the Joe Kelley Morning Show on 107.3 WDBO in Orlando. She and her family made the move from Michigan to the Orlando area to pursue their Disney dreams. Michele is a life long Disney fan, and has two sons who have followed suit, each going on their first Disney trip before their first birthday’s. Part of the goal Michele has for The Main Street Mouse is not only to keep members informed, but to create somewhat of a Disney Family by relating to others through personal experiences and opinions. Also, Michele is making it a priority to share stories of inspiration and hope to other Disney Fans in an effort to share the Magic and hopefully make a difference in the lives of others. ~ I enjoy writing personal perspective blogs, doing TMSM Meet Ups for our readers, and keeping the constant interaction going with others, sharing the Disney Magic to people when they can’t be at their Happy Place.

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