Merlin Entertainments Brings Partnership with Hasbro to Life to Create a Playful Place Perfect for a First Theme Park Experience
Starting in 2022, families will squeal with delight as they jump into the playful world of Peppa Pig for an unforgettable day of adventure at the World’s First Peppa Pig™ Theme Park, only at LEGOLAND®Florida Resort.
Designed to be the ultimate day for little ones, this all-new standalone theme park will feature multiple rides, interactive attractions, themed playscapes and water play areas—complete with “muddy puddles” of course—and fun live shows daily, all based on instantly recognizable locations from the globally popular brand. Families will meet Peppa and her friends as they snort, giggle and play to build their family’s first theme park memories together.
Rides and attractions details for the new Park will be announced this summer. When Peppa Pig Theme Park opens in 2022, it will be a separately ticketed park. Unlimited Florida sunshine and wonderful weather will allow this new theme park to operate year-round. Annual Passes to Peppa Pig Theme Park will be available as standalone memberships or inclusive passes that will also grant admission to LEGOLAND Theme Park, LEGOLAND Water Park and other regional Merlin Entertainments attractions.
Merlin Entertainments, a global leader in location based entertainment with brands including LEGOLAND, Madame Tussauds and SEA LIFE®Aquariums, has an exclusive multi-territory licensing agreement with Hasbro, owner of the Peppa Pig brand, to build and operate the PeppaPig attractions, targeted at the preschool market, as part of its broader strategy to engage in partnerships with some of the world’s most popular brands.
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