Today In Disney History ~ May 15th

Today In Disney History ~ May 15th


Disney’s Friends for Change (also referred to as Friends for Change: Project Green) is a pro-social “green” initiative that started in the summer of 2009.
Disney stars stress environmental issues in the campaign, encouraging fans to take action. The year-long campaign draws on how Disney stars connect with younger fans. Demi Lovato, Miley Cyrus, Selena Gomez, and the Jonas Brothers were among the original stars in the 30 second to 2 minute public service announcements currently airing on Disney Channel. As part of the initiative, kids will have the ability to choose how Disney will invest one million dollars in various environmental programs.The initiative was presented instead of the 2009 and 2010 Disney Channel Games. The first Disney’s Friends for Change Games premiered June 24, 2011 on Disney Channel, replacing the Disney Channel Games. A special 30 minute program called “Lights, Camera, Take Action! Backstage with Disney’s Friends for Change” was shown on Disney Channel directly after Wizards of Waverly Place: The Movie and was hosted by Tiffany Thornton. It showcased behind-the-scenes footage during the making of the project.
When a show ends and the stars begin to transition their way out of Disney Channel, they leave the initiative as well. This is the case for the Hannah Montana and Jonas stars among the other stars that have left.As of April 2012, there are 36 Disney Channel stars participating in the initiative, and there are 22 former Disney Channel stars who have left the initiative.

TMSM Today in Graphic by Sherry Rinaldi DeHart;Wiki; You Tube user’s TheLegendkiller2100 and Skylar Grove

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