10 Million & Counting: MagicBands a Hit with Walt Disney World Resort Guests

January 31, 2015

I personally have four MagicBands and I know someone that has a gallon size ziploc bag that is filled with them, so I thought this story from Thomas Smith, Social Media Director, Disney Parks and posted on the Disney Parks Blog was a good one to share.

If you enjoy MagicBands and all they can do as much as my family does at Walt Disney World Resort then you’re probably not surprised that we’re already celebrating a significant milestone – 10 million MagicBands distributed.

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Since our original announcement, MagicBands have become a favorite way for guests to make their visit easier, more personal and magical. The colorful MagicBands link your entire MyMagic+ experience together and can serve as a theme park ticket, access to FastPass+ selections, PhotoPass card as well as a room key for Disney Resort hotel guests. You travel lighter with MagicBands at Walt Disney World Resort.

The Genie Transportation Services

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Recently, MagicBand was named one of Fortune Magazine’s “26 Coolest Gadgets of 2014.” MyMagic+ was also honored with an “Innovation by Design” award by the popular magazine and website, Fast Company. It received the top spot in the “Experience Design” category when Fast Company revealed the 10 best designs of the year at their annual “Innovation by Design” Awards and Conference in New York City.

As regular Disney Parks Blog readers know, you receive a MagicBand if you stay at a Disney Resort hotel or you are a Walt Disney World Passholder. If you are not staying at a Disney Resort hotel and are not a Passholder, you receive a card when you purchase park admission—and you have the option to purchase a MagicBand online or at select retail locations at Walt Disney World Resort.

Keep checking the Disney Parks Blog in future weeks for some new ways you can personalize and show yourDisney Side with MagicBands.

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Scott Atwood Co-Owner, Writer, Webmaster
Scott Atwood is the Co-Owner, Co-Creator, and Webmaster of The Main Street Mouse, one of Florida's leading Disney and theme park news sources. With an 18-year background in technical support and systems management, Scott brings a detail-oriented, research-driven approach to everything he does — from managing the technical infrastructure of TMSM to covering the latest Disney news, Marvel updates, and technology developments. As Project Planner and Business Relations Manager for TMSM, Scott works behind the scenes to ensure the site runs smoothly while also contributing articles on topics he's passionate about — including Star Wars, Marvel, Disney Parks, and the latest in tech and pop culture. What started as a hobby alongside his wife Michele has grown into a full-time labor of love, reaching Disney fans across the country every day. Scott is also Co-Host of the TMSM Weekly Podcast and Co-Owner of the House of Mouse Expo. He feels blessed to spend his days doing what he loves alongside his best friend and partner in all things Disney.



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