Today In Disney History ~ May 5th

Today In Disney History ~ May 5th

Disney’s Magical Express is a private ground transportation and luggage service delivery for Walt Disney World Resort operated by Mears Transportation. The service is complimentary and is only available to guests with reservations at one of 21 Walt Disney World Resort hotels.
The Disney’s Magical Express service initially faced strong opposition from the Greater Orlando Livery Association and Orlando-area ground transportation companies and taxi cab operators, who argued that it allows Disney to “whisk away” potential customers who would otherwise have continued on to a taxi cab or private transportation service for transportation to their hotel, and keeps them from leaving Disney property during their trip to spend money elsewhere, since they do not need a rental car or other transportation to get to their resort.
However, the service became extremely popular, carrying 2.2 million people in 2009,
and 2.3 million in 2013. In 2010, Allegiant Air announced that they would be moving 10 of their flights from Orlando Sanford International Airport to Orlando International, based partially on the fact that the service only goes to Orlando International (the airline later moved back to Sanford, citing higher costs at Orlando International).
In 2015, Universal Orlando, Disney’s main competitor in the area, announced their own airport shuttle to their resort. The Universal service is operated by SuperShuttle, costs $35 round-trip, and has guests take care of their own luggage.

TMSM Today in Graphic by Sherry Rinaldi DeHart; Wiki

Michele Atwood Founder & Editor-in-Chief, The Main Street Mouse

Michele Atwood is the founder and Editor-in-Chief of The Main Street Mouse, one of Florida's leading Disney and theme park news sources since 2010. A credentialed Disney Partner and media professional, Michele serves as a theme park contributor and insider for Fox 35 Orlando and WDBO radio covering Disney and Central Florida attractions. Michele has also contributed to the Orlando Sentinel, WESH 2, and Spectrum News 13. Michele is the published author of four books — "Moving to Main Street U.S.A.," "How Many Sleeps Till Disney?," "How Many Sleeps Till Disneyland?" and "Daydream Believing: Confessions of a Grown Up Princess" and is co-owner of the House of Mouse Expo and Lost Princess Apparel. With over a decade of hands-on coverage of Walt Disney World, Disneyland, Disney Cruise Line, and Central Florida theme parks, Michele brings firsthand expertise and media access to every story she covers.

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