Disney is pulling back the curtain a bit on just how big the “Toy Story” franchise has become on Disney+, and the numbers are pretty staggering.
According to Disney, “Toy Story” is now the most-watched film franchise on Disney+ worldwide, with more than 2 billion hours streamed to date. That’s every film, along with the “Toy Story Toons” shorts and specials, all living together in one collection so fans can revisit old favorites or introduce a new generation to Woody, Buzz, Jessie, and the rest of the gang.
The timing of the announcement isn’t a coincidence — it comes on the heels of “Toy Story 5” hitting theaters. In the lead-up to the new film’s release, Disney says the first four “Toy Story” movies pulled in more than 60 million hours of viewing on Disney+, which the company is calling the biggest streaming lift it’s ever seen ahead of a theatrical release. Clearly, watching (or rewatching) the originals got a lot of fans excited to head back to the multiplex.
If you’re looking for even more to dig into, Disney+ has rolled out several “Toy Story”-themed extras alongside the collection, including:
A dedicated “Toy Story” collection hub, the retrospective special “Toy Story: 30 Years and Beyond — A Special Edition of 20/20,” the music video for Taylor Swift’s “I Knew It, I Knew You” (which became Disney’s first-ever No. 1 debut on the Billboard Hot 100), footage from the “Toy Story 5” red carpet premiere, a 24-hour Pixar marathon stream, and a behind-the-scenes look at “Toy Story 5” itself.
Disney describes this as a deliberate strategy rather than a coincidence — using the streaming platform to keep classic franchises alive in viewers’ minds while building momentum for what’s next in theaters. It seems to be working: “Toy Story” films consistently land among Disney+’s top 20 most-watched titles every single year.
With “Toy Story 5” now playing in theaters, it’s a good excuse to revisit the whole saga on Disney+ before catching the newest chapter on the big screen.
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