New Merch Launches for Stitch Day, 6/26! It’s June 26th, but fans of Lilo and Stitch observe today as Stitch Day!
This year, you can celebrate with new Disney products from various collections of toys, collectibles and apparel that celebrate your favorite Lilo & Stitch characters, available at mass retailers and at Disney Store. New apparel collections from Cakeworthy and RSVLTS, along with Stitch and Angel Plush from Disney Store Japan, will launch today exclusively on DisneyStore.com. In addition to the new Disney Store collections, Disney also has highly-anticipated launches from partners including an amazing new animatronic plush from Just Play available for pre-order, a playful new collection from H&M and a new jewelry collection from Rocklove that you won’t want to miss.
Thanks to his original moniker, “Experiment 626,” June 26is now known globally as 626 Day to Disney fans. What started organically as a grassroots celebration of Stitch in 2019, when fans began creating content using #626Day, has since been amplified annually by Disney with new product drops, offers and more. The rise of TikTok and the renewed availability of the film on Disney+ has ensured Stitch remains firmly rooted in the cultural zeitgeist. By 2021, Disney Consumer Products officially embraced the celebration, launching dedicated product and marketing campaigns that acknowledged the fan-driven holiday. Today, 626 Day stands as a key annual moment for the franchise, on par with other fandom observances like May the 4th.
The excitement for 626 Day follows the success of Disney’s live-action Lilo & Stitch film release, which included a record-breaking Memorial Day Weekend premiere in the US of $183M. Stitch is currently the fastest-growing Brand across the Disney Consumer Products portfolio, and in 2025, Stitch will be a $3B+ brand at retail. On 626 Day, Disney celebrates this beloved franchise and reflect upon the 23 years of fandom surrounding the brand with new product launches perfect for the whole family.
RSVLTS (Click the Image to Purchase)
Cakeworthy (Click the Image to Purchase)
COLOURPOP (Click the Image to Purchase)
BASIN (Click Image to Purchase)
Da Bomb (Click Image to Purchase)
UNbrush (Click Image to Purchase)
Joffrey’s (Click on the image to purchase)
Loungefly (Click image to purchase)
Pandora Jewelry (Click image to purchase)
Ray-Ban (click image to purchase)
FUNKO! (click image to purchase)
Disney Store (Click image to purchase)
LEGO (Click image to purchase)
Build-A-Bear (click image to purchase)
Amazon (click image to purchase)
CASETiFY (Click image to purchase)
What items are you most interested in?
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