From Loungefly, Funko’s Fan-Forward Lifestyle Brand, the Casual Apparel Line Honors the Iconic Animated Film in August; Loungefly to
Drop Film-Inspired Accessories

Loungefly has officially announced its second collection for Loungefly Apparel, the company’s casual apparel line, celebrating the 70th anniversary of Disney’s classic animated film Alice in Wonderland. Incorporating the pret-a-porter brand’s innovation in licensed fashion to Loungefly Apparel, the latest collection will be available online on September 3, as well as Loungefly’s Alice in Wonderland accessories.

The Alice in Wonderland collection by Loungefly Apparel will include a cropped hoodie (MSRP: $65.00), unisex button-up shirt (MSRP: $48.00) and T-shirt (MSRP: $35.00), available on The hoodie also comes with a pin-collecting lanyard and logo-printed drawstrings for fans who love collecting Disney pins.

Loungefly Apparel consistently and cohesively works in tandem with the Loungefly line, so fans can pair the latest casual apparel pieces with related accessories. For Alice in Wonderland, fans can add flair to their Loungefly Apparel outfits with Loungefly’s existing Cheshire Cat Crossbody Bag and limited-edition 3” Collector Box Sliding Enamel Pin. The brand will also release a two-in-one Alice in Wonderland Cosplay Mini Backpack with detachable Dinah wristlet (MSRP: $100.00), Alice in Wonderland Keyhole Crossbody Bag (MSRP: $65.00) and Keyhole Cardholder (MSRP: $20.00), arriving on in August.
“The Loungefly creative team has been inspired by the whimsical style of Alice in Wonderland and is excited to share the Loungefly Apparel collection with fans,” said Loungefly Creative VP Liz DeSilva. “Further strengthening our relationship with the Disney brand, from Funko to Loungefly and now Loungefly Apparel, we’re honored to be part of the animated film’s milestone anniversary celebration with a new collection that fans will love.”

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