Disney+ Launches Star General Entertainment Content in Select Markets, Plus Parental Control

DISNEY+ LAUNCHES STAR, NEW GENERAL ENTERTAINMENT CONTENT BRAND, TODAY IN SELECT OVERSEAS MARKETS

Disney+ Adds Easy-to-Use Parental Controls to Ensure Service Remains Suitable for Audiences of All Ages

BURBANK, Calif. (February 23, 2021) — Disney+, the exclusive streaming home for Disney, Pixar, Marvel, Star Wars and National Geographic, adds even more content with the addition of the Star brand which launched today on the service in Australia, New Zealand, Canada, and Europe. In Singapore, Disney+ with Star launched today becoming the first market to launch with the new general entertainment brand. Fully integrated into Disney+ in these markets, Star has its own dedicated brand page featuring a robust collection of general entertainment movies, television, documentaries, and more, along with Star-branded exclusive originals and local productions being created for the service.

“Disney+ has touched the lives of nearly a hundred million people around the globe by providing a home for exceptional storytelling from the beloved brands of Disney, Pixar, Marvel, Star Wars, and National Geographic, and today’s launch of the Star-branded international general entertainment offering marks an exciting expansion for the service,” said Rebecca Campbell, Chairman, International Operations and Direct-to-Consumer, The Walt Disney Company. “With the addition of Star, we’re building even more value for consumers by adding an incredible array of high-quality movies and series for families, older teens, and adults, fueled by the acquisition of 21st Century Fox and our creative studios.”

Entertainment Destination for All Audiences
The Star brand serves as home to thousands of hours of movies and shows from Disney General Entertainment Content, including Disney Television Studios (ABC Signature and 20th Television), FX Productions, 20th Century Studios, Searchlight Pictures, and more. From comedies to dramas and thrillers, Star offers a range of titles for everyone and every mood, including fan-favorite TV series like Grey’s Anatomy, 24, The X-Files, Lost and Family Guy. FX’s innovative comedy and Emmy® and Golden Globe® Award winner Atlanta by Donald Glover, ABC’s Emmy® Award and Golden Globe®-nominated comedy series black-ish starring Anthony Anderson, Tracee Ellis Ross and Yara Shahidi, Shonda Rhimes’s critically-acclaimed legal drama Scandal and feminist comedy Dollface created by Jordan Weiss are now available for subscribers to watch. Plus, award-winning movies like The Favourite and The Grand Budapest Hotel, along with classics such as Pretty Woman, Die Hard 2, The Devil Wears Prada, and Moulin Rouge, all now streaming from Star on Disney+.

Exclusive Star Originals
Star also delivers brand-new originals from Disney Television Studios in International markets, with over 35 first-run series set to premiere by the end of the first year. Titles now streaming in select markets include crime thriller Big Sky from visionary storyteller David E. Kelley (Big Little Lies, The Undoing); Love, Simon spin-off series Love, Victor written by the film’s original writers Isaac Aptaker (This Is Us) and Elizabeth Berger (This Is Us) and adult animated sitcom Solar Opposites, co-created by Justin Roiland (Rick & Morty) and Mike McMahan (ex-writer’s assistant on Rick & Morty). Drama series Helstrom, executive produced by Paul Zbyszewski along with Karim Zreik and Jeph Loeb, will also be available at launch. Title accessibility will vary by region.

Additionally, as part of the company’s commitment to source, develop, and produce regional productions, Star will bring an array of locally produced Originals in regions where available, with an ambitious slate already announced in Europe.

Robust Parental Controls
As part of today’s launch, Disney+ has added new parental controls, including the ability to set limits on access to content for specific profiles based on content ratings and the ability to add a PIN to lock profiles with access to mature content.

Disney+ with Star will continue its global rollout in new markets later this year with Eastern Europe, Hong Kong, Japan, and South Korea, and in Latin America, the general entertainment offering will launch as a separate streaming service, Star+.

Michele
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Michele

Michele Atwood is the Owner/Editor of The Main Street Mouse and it’s subsidiaries and author of the books “Moving to Main Street U.S.A.” “How Many Sleeps Till Disney?” and “How Many Sleeps Till Disneyland?” Michele also contributes Disney news to the Joe Kelley Morning Show on 107.3 WDBO in Orlando. She and her family made the move from Michigan to the Orlando area to pursue their Disney dreams. Michele is a life long Disney fan, and has two sons who have followed suit, each going on their first Disney trip before their first birthday’s. Part of the goal Michele has for The Main Street Mouse is not only to keep members informed, but to create somewhat of a Disney Family by relating to others through personal experiences and opinions. Also, Michele is making it a priority to share stories of inspiration and hope to other Disney Fans in an effort to share the Magic and hopefully make a difference in the lives of others. ~ I enjoy writing personal perspective blogs, doing TMSM Meet Ups for our readers, and keeping the constant interaction going with others, sharing the Disney Magic to people when they can’t be at their Happy Place.

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