From Kevin Rafferty, Jr., Communications Specialist, Disneyland Resort and posted on the Disney Parks Blog.


Every Role a Starring Role

Disneyland Resort cast member Freda Hardison is responsible for the inventory planning of toys, such as the popular “Build Your Own Lightsaber,” for merchandise locations at the Disneyland Resort.

She also volunteers time with our Diversity Resource Group (DRG) PULSE to provide cultural insight about the African American community. DRGs are composed of cast members from all lines of business who provide enrichment, awareness and education to support the diversity goals and objectives of the Disneyland Resort.

In this “Every Role a Starring Role,” Freda talks about the various steps to merchandise planning and how she also helped the Disneyland Resort celebrate Black History Month.

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