From TMSM friend, Steven Miller, Merchandise Communications Manager and posted on the Disney Parks Blog.
I recently spotted some new 2015 merchandise during a visit to Downtown Disney Marketplace at Walt Disney World Resort. This time of year is usually when the new dated merchandise (that is products that have a specific date) arrives at Disney Parks. I noticed something different about the artwork for these items this year – Sorcerer Mickey was nowhere to be found. When I returned to the office, I caught up with Disney Design Group Artist Thomas Scott to learn more.
“For the 2015 artwork, we imagined the Disney characters were showing off their Disney Side just like our guests do when visiting Disney Parks,” explained Thomas who was one of the lead designers for the 2015 artwork. “We dressed the characters in products we carry such as the Buzz Lightyear costume tee-shirt that Goofy is wearing. Sorcerer Mickey has been included in the dated art program for a few years. This time, we put a Sorcerer’s hat on Mickey Mouse that resembles the hat we carry in our merchandise shops. I thought it was a great nod to that artwork tradition.”
Work on the 2015 artwork began about 18 months ago. Thomas told me that several Disney artists collaborated on the style guide. Different product categories use the style guide artwork to create a consistent look for all items. I particularly love the artwork by Disney Design Group Artist Mike Sullivan that shows the characters doing things I do when visit Disney Parks (the selfie photo made me laugh as I have taken many of those).
The dated merchandise is some of our most popular items sold at Disney Parks (a great way to remember the year you visited). We offer apparel items, seasonal ornaments, souvenirs, pins, plush, home goods and much more that uses this artwork. I love the propeller cap, and I thought the scrapbooking kit was pretty neat too.
These items are available in a variety of merchandise locations at Disneyland and Walt Disney World Resorts. Guests can also find select 2015 items on our Disney Parks online store.
As co-owner and co-creator of The Main Street Mouse.Working in a technical support position for 18 years, it was time for a change.As the Webmaster and Project Planner, I spend most of my time researching everything from the latest Disney News, technology advances and of course keeping up on all the Marvel news that comes out.I never considered myself a writer but I’ve come to like blogging and sharing news with all.I feel blessed everyday that I get to spend my days working with my best friend and love of my life while we continue to grow and expand what started as a hobby all those years ago.
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