Oz was indeed Great and Powerful at the box office!

March 11, 2013


Disney’s “Oz: The Great and Powerful” came out at the box office this weekend with a bang, and lived up to it’s name! The prequel to “The Wizard of Oz” opened with an estimated box-office take of $80.3 million in the U.S. and Canada. Not too shabby! This is the biggest opening for a film so far for 2013.

That’s good news for the industry and particularly for Disney’s movie studio, which had to do expensive reshoots last summer in an apparently successful effort to improve the movie, which stars James Franco. In total, Disney spent about $215 million to make “Oz,” on top of tax credits from Michigan, where the film was shot. I remember when the movie was being shot, it was in there papers here in MI. They were asking for “extras” for the film, I wish I would have gone!

I had read that Disney was a bit concerned about the opening and earnings for Oz, being that it was so costly to make. With a strong opening weekend, and with children being on Spring Break coming up, I think the earnings will be pretty steady for some time. Congrats to Disney for an amazing opening weekend for Oz: The Great and Powerful. I’m sure the trend will continue, as Disney has other great films coming out on the horizon for the year. Can’t wait to see what’s next!

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The Main Street Mouse