As most of you have heard, Disney is going to be launching a new system using “MagicBands” to wear on your wrist. The MyMagic+ rubber bracelet will be encoded with the guests credit card information, personal details like your name and what you’re celebrating, and have your room and ticket info loaded as well. This is supposed to make things “easier” for guests, being able to scan their bracelet to purchase items, get into the parks, and even incorporate the Fast Pass system. The new system is set to launch this Spring at Walt Disney World. There hasn’t been any word yet on when it will be implemented at the other Disney Parks.
Seems easy, right? Well, not everyone is excited for this newest addition. People are concerned about security breaches, confusion on how and where to use the bracelet, and the whole idea of a “tracking system” during your stay at the WDW Resort. I think that’s the part that bothers me. The tracking system. It’s like Big Brother watching our every move while on vacation. I mean, I understand why they want to do it. The wristbands will allow Disney to see what attractions are most visited, how people spend their time on property, and see which items are being most purchased. So, I do see both sides of the equation here.
I think change in general can be hard. We all are used to getting our Key to the World at check-in, with our names on each card, and our packet of pamphlets. I like that, and I always save the cards! Soon we’ll get wristbands. MagicBand users can reserve VIP seating for special events and register their names for identification by Disney characters, among other things. Many of these options can be done before guests even arrive at Disney. Those are good changes, right? Maybe so.
A lot of us Disney people are creatures of habit. We do things the same way, in the same order each time we visit Disney. There will be some adjusting to do. Still, some don’t find the wristbands convenient, they find them to be creepy. I am undecided. I think having to actually use the new system is the only way to know how to feel. It’s hard to speculate if this is a good thing or a bad thing. We have to trust that Disney knows what they’re doing here. So, maybe the next time we go on vacation, we’ll be coming home without our personalized cards. It will be interesting to see the feedback on the new system and how it all plays out. Until then, we wait, speculate, debate. MyMagic+… cool or creepy? You decide!
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