For generations, Disney Animation has inspired dreamers, artists, and storytellers around the world. This fall, guests will have the chance to step inside that creative legacy as The Magic of Disney Animation officially opens on September 14, bringing an all-new collection of immersive experiences that celebrate the artistry, imagination, and beloved characters that have defined Disney Animation for more than a century.
Located inside a stunning new building inspired by the iconic Roy E. Disney Animation Building, complete with Mickey’s famous Sorcerer Hat perched on top—this exciting destination invites guests of all ages to explore the magic behind Disney’s animated masterpieces through interactive exhibits, character encounters, hands-on creativity, and unforgettable storytelling.
Welcome to The Magic of Disney Animation
The moment you step inside, you’ll discover a reimagined version of Disney Animation Studios where familiar studio departments have been transformed into playful adventures hosted by some of Disney’s most beloved characters.
Every hallway offers something new to discover. Portraits magically spring to life just as they did in Once Upon A Studio, aspiring artists can learn to sketch their favorite Disney characters, and interactive experiences encourage guests to laugh, create, and imagine together.
Among the exciting experiences guests can enjoy are:
- Drawn to Wonderland
- Off the Page!
- Olaf Draws!
- Once Upon A Studio Theater
- and more
Whether you’re visiting with young children or simply grew up loving Disney animation, there’s something here designed to spark your imagination.
Step Into Alice’s Whimsical World
One of the highlights of the new experience is Drawn to Wonderland, an immersive indoor playground inspired by legendary Disney artist Mary Blair’s original concept artwork for Alice in Wonderland.
Young adventurers can wander through colorful environments inspired by:
- The Mad Tea Party
- The Mad Hatter’s House
- The Queen of Hearts’ Rose Garden
- The mysterious Tulgey Wood
Filled with bold colors, whimsical shapes, and imaginative play areas, this attraction encourages kids to climb, explore, and create their own Wonderland adventure while remaining completely immersed in Disney storytelling.
It’s the perfect place for families to relax, play, and let little imaginations run wild.
Meet Favorite Disney Characters in “Off the Page!”
The creative process comes to life inside Off the Page!, where guests journey through various Disney Animation departments while meeting beloved characters from across Disney’s animated history.
Each department represents a different stage of animation production and serves as the backdrop for unique character encounters.
Guests may meet:
- Mulan in the Story Department
- Rapunzel in the Layout Department
- Chip ‘n Dale in Hand-Drawn Animation
- Donald Duck & Daisy Duck in Computer Animation
- Goofy in Lighting
- Stitch in Effects
Every location is designed with incredible photo opportunities while showcasing how Disney animated films come together from concept to finished masterpiece.
The experience was developed through a collaboration between Walt Disney Imagineering and Walt Disney Animation Studios, creating an attraction that celebrates both Disney’s characters and the incredible artists who bring them to life.
Learn to Draw with Olaf
One of the most exciting additions is Olaf Draws!, where everyone’s favorite snowman becomes your cheerful art instructor.
Featuring an all-new Audio-Animatronics Olaf, the experience places guests at an animator’s desk inspired by Once Upon A Studio. Olaf enthusiastically guides visitors through Disney’s drawing process while Disney Animation artists share professional tips, stories, and techniques.
Guests may learn to draw characters including:
- Mickey Mouse
- Minnie Mouse
- Donald Duck
- Genie
- Moana
- Stitch
- Olaf
- Ursula
- Judy Hopps & Nick Wilde
Each lesson is led by Disney Animation artists and directors responsible for bringing these iconic characters to life.
Adding even more charm, Josh Gad recorded brand-new dialogue exclusively for the attraction, making Olaf as funny and encouraging as ever while inspiring future generations of Disney artists.
Celebrate More Than 100 Years of Disney Animation
The magic continues inside the Once Upon A Studio Theater, where guests can enjoy the Emmy Award-winning animated short that inspired the attraction.
Enhanced theatrical effects make the experience even more immersive, while hidden character surprises throughout the theater reward observant fans.
Guests can also visit an enchanting art gallery showcasing beautiful Disney Animation artwork. But don’t expect a traditional museum—thanks to a little Disney magic, favorite characters can suddenly leap from the artwork into brand-new animated moments created exclusively for this experience.
A New Home for Disney Storytelling
The Magic of Disney Animation is much more than a collection of attractions—it’s a celebration of creativity, imagination, and the artists whose work has inspired generations.
From climbing through Wonderland and meeting beloved characters to learning directly from Disney animators and enjoying Once Upon A Studio in a dedicated theater, this new experience promises to become a must-visit destination for Disney fans of every age.
When the doors open on September 14, guests will have the opportunity to step inside the heart of Disney Animation itself and experience firsthand how stories, dreams, and imagination continue to come to life.
Whether you’re an aspiring artist, lifelong Disney fan, or simply looking to create magical family memories, The Magic of Disney Animation is sure to become one of Disney’s most enchanting new experiences.
You May Also Enjoy: Take a Peek: Aerial Photos Show Magic Kingdom’s New Ferryboat Taking Shape at Walt Disney World
Mouse Fan Travel® an Authorized Disney Vacation Planner, has been planning and creating magical Disney vacations since 2005. Their mission is to provide premium service and expert advice to help you get the most for your vacation time and dollar. Their Disney Travel Agents operate with the highest degree of integrity and will handle your family vacation, reunion, honeymoon, corporate incentive trip or getaway, as if it were their own. They pride themselves on expertly representing and advocating for you – their client.
The next time you and your family are planning a Disney vacation, visit Mouse Fan Travel for your no obligation quote or to answer any Disney vacation questions you may have. Are you looking for a beach vacation, tour or cruise to destinations across the globe? Visit MEI-Travel for exceptional expertise with ZERO agency fees.