Disney-Themed Brooks Running Shoes Unveiled Today at ESPN. This afternoon, we were invited to attend the launch of a fun new collaboration just ahead of race weekend at Walt Disney World. In an eagerly-awaited debut Wednesday that featured colorful streamers, Disney characters and an elaborate curtain drop, runDisney and Brooks unveiled their first collection of Disney-themed Brooks running shoes ahead of the runDisney Springtime Surprise Weekend at Walt Disney World Resort.
The collection involves shoes themed around Disney’s two most iconic characters – Mickey Mouse and Minnie Mouse – plus a runDisney shoe and a runDisney Springtime Surprise Weekend shoe. The runDisney shoe is Brooks’ Adrenaline GTS 24 model and the others are Brooks’ Ghost Max 2 model. The shoes go on sale Thursday at the race weekend’s Health & Fitness Expo at ESPN Wide World of Sports Complex at Walt Disney World.
The shoes represent the first significant collaboration between runDisney and Brooks since they announced a multi-year relationship last year. The two running brands plan to release a new collection of Brooks shoes at upcoming
runDisney events, starting with the Disneyland Halloween Half Marathon Weekend in early September.
The runDisney race series includes six race weekends between Walt Disney World in Florida and Disneyland in California, plus virtual races, and is among the largest in the United States with more than 170,000 runners annually participating in its races.
Each race weekend features a 5K, 10K, 10-miler or half marathon, challenge events (e.g. 10K and a half marathon) and a health and fitness expo, plus yoga, kids races and post-race parties at select race weekends. The Walt Disney World Marathon Weekend in January also offers a full 26.2-mile marathon.
Brooks creates performance footwear, apparel and accessories for runners worldwide with the aim of inspiring everyone to run their path by creating the best gear, tools and experiences. Since 2022, Brooks has maintained the No. 1 market share in the adult performance running footwear market at U.S. national retail outlets.
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