Due to the recent writers’ strike, many major networks are planning for the idea that they may need some filler content to maintain their primetime lineups this upcoming Fall season. Most networks have already announced their lineups, knowing things could change. However, ABC announced a schedule free from any scripted TV and in a recent interview, one of the network’s VPs discussed the idea of recycling content from the “Disney portfolio.”
Ari Goldman, Senior VP Content Strategy & Scheduling for ABC Entertainment, recently appeared on The Hollywood Reporter‘s TV’s Top 5 podcast, and addressed the possibility of using other Disney properties to fill out the ABC schedule.
“Certainly, we had conversations — and we’ll continue to have conversations about that Disney portfolio,” the executive explained. The “Disney Portfolio” Goldman mentions includes TV shows made exclusively for Disney+.
Due to the fact that these series were made strictly for streaming they would have to be adjusted for a broadcast schedule. With streaming, there aren’t strict rules about time and episode structure. None of Disney’s streaming titles were made with network television in mind, so it would take some adjustments to make things work.
“From a scheduling standpoint, there are things we have to work through, [including] the formates of these shows that are not designed for broadcast,” Goldman said. “We have a certain duration we have to fid and accommodate our ad load.”
If you’re like us and grew up with traditional television. You’re probably well aware of the fact that a typical episode of a half-hour sitcom runs about 22 minutes, with the other eight minutes saved for ads. An hour-long sitcom runs for about 42 minutes.
The issue with repurposing some of our favorite Disney+ shows is the fact that times for shows like The Mandalorian, WandaVision, and Loki are all over the map, so there would need to be a lot of adjusting to make them work for broadcast television.
What are your thoughts on the possibility of ABC possibly repurposing some of their Disney+ content for primetime? Let us know in the comments!
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