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‘Hocus Pocus’: Disney Rerelease Casting Unexpected Spell At Weekend Box Office!
Here’s something no one was really expecting at the weekend box office, especially during a depressed time when there aren’t any new major studio wide releases: Disney’s wide re-issue of 1993 cult classic witch comedy Hocus Pocus is doing rather well at 2,570 theaters on its way to what looks to be a $1.6M-$1.8M estimated weekend in the No. 2 spot behind Tenet.
That’s arguably the biggest amount of weekend cash we’ve seen for a catalog title during the pandemic, besting Disney’s reissue of Star Wars: The Empire Strikes Back last weekend which grossed $908K at 2,097 theaters.
More impressive is the fact that Hocus Pocus aired on Disney sister cable network Freeform two nights ago on Oct. 1 with Midler live-tweeting. People will still go out to the movies, even now. That said, I hear drive-ins are leading the way for the bulk of Hocus Pocus‘ gross. Disney reported that yesterday’s numbers for the Better Midler-Sarah Jessica Parker-Kathy Najimy movie came in at $650K.
The 1993 Kenny Ortega-directed movie, which made $39.5M after a July release that year, follows a curious youngster who moves to Salem. There he struggles to fit in before awakening a trio of diabolical witches (played by Midler, Parker, and Najimy) who were executed in the 17th century. A new incarnation of Hocus Pocus is in the works at Disney+ with TV writer producer Jen D’Angelo (Happy Together, LA to Vegas, Workaholics.
So…. are you going to see Hocus Pocus at the theater this year? I sure am!
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