Disneyland Park Guests to Create the Story of ‘Legends of Frontierland: Gold Rush!’

From Erin Glover, Social Media Director, Disneyland Resort

What if you could bring the Wild West to life in Frontierland? What if you could be anyone you want to be – a peacekeeper, an outlaw, a merchant, a miner, an heiress – the possibilities are endless! If you’ve ever imagined what life in Frontierland at Disneyland park would be like, you’re about to have the chance to write the first chapter of the story when “Legends of Frontierland: Gold Rush!” opens July 9.

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Here’s the setting:

Frontierland and its neighbor, Rainbow Ridge, are in the midst of a good, ol’ fashioned land feud. Rainbow Ridge – a once-booming mining town – has dried up, and they have their eyes set on Frontierland. The steady, hardworking folk in Frontierland want to keep the town safe and free of rougharound-the-edges, opportunistic types. Rumors are spreading that gold has been discovered in mines belonging to Frontierland, and there is even a rumor that Frontierland itself sits on the motherlode! Whether or not the rumors are true, the folk in Rainbow Ridge have one thing on their minds: take over Frontierland! Thus, the struggle begins …

“Legends of Frontierland: Gold Rush!” will be a whole new way to experience a land in a Disney theme park. Instead of watching the story unfold, guests will be part of the story themselves – naming, creating and developing their own characters and influencing the direction and action of the story’s first chapter. The story will involve entertainment, merchandise, food and more – throughout Frontierland.

Show your Disney Side and choose your alliance when the fight for Frontierland begins July 9! Stay tuned to the Disney Parks Blog for more details and updates as the story unfolds, and choose your side with the hashtags #MyFrontierland and #MyRainbowRidge.

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